Executive Composition Book a call
Executive Composition

You have lost the weight before. This time, change what you are made of.

Muscle you keep, measured every morning, built around the calendar you actually have. Not ninety days. The next thirty years.

See the three programs ↓ Not sure which one? Six questions

Reading the book? The free two-week baseline starts here. Reach out and I send you the template and the one-page guide myself.

Three programs

Same method. Three amounts of me.

Every program runs on the same nine numbers logged daily, the same compound lifts, and macro targets set from your own two-week baseline. What changes is how often I read your numbers and how much of the plan I build by hand.

Start here

Built for Life

$97 a month · cancel any time

Your lifting program built on the five compound lifts and scaled to where you start. Macro targets set from your two-week baseline and adjusted every Sunday from your log. A written read of your week every Sunday, one group call a month, email within two days.

Join Built for Life → What you get, in detail
Coached

Strength to Weight

$297 a month · cancel any time

Everything in Built for Life, plus me. Your program written for you, rebuilt every four weeks and rewritten for every trip. A private call every week. Your read first in the queue on Sunday. A quarterly review of your DEXA and your lab day against the log. Text access, answered within one day.

Join Strength to Weight → Or talk first, thirty minutes → What you get, in detail
One on one

The Next Thirty Years

Twelve months · price on the call

Your log read every morning with a reply before your day starts. A standing weekly call plus any call you need. Travel handled before you leave. Quarterly in Los Angeles: a DEXA scan I book, read together the same day, and a session in the gym. Five people at a time.

Book a thirty minute call → What you get, in detail
What we actually move

Same man. Same suit. Three bodies.

He weighs nearly the same in all three. Every room reads him differently in each. That read is composition, not weight. It is the only variable worth chasing, and the one the scale cannot see.

Under conditioned
Under conditionedThe suit fights him.
Average composition
AverageWhere most executives land at fifty.
Conditioned
ConditionedWhat this program builds.
Swipe →
Who this is for

People who have already tried.

The body that will not move

Disciplined everywhere else. The mirror, the scale, and the bloodwork each tell a different story.

The disciplined and stuck

You train, sleep, walk, and watch what you eat. You ran the races. Composition has not moved in years.

The medication question

On a GLP-1 or weighing one. You want the appetite control without ending the year smaller and softer.

How it works

Decide who you are. Then build the body to match.

Everyone who fails does it in the same order: lose the weight first, become that person later. It never holds. Here the sequence is reversed. We define the person you are in five years, and you start living as him, or her, in week one. The training, the eating, and the recovery are then built around that person and around the calendar you actually have.

Twelve months, one coach, one plan that adjusts every week as your data comes in. By month twelve you hold the body fat percentage you choose, indefinitely, and you know how to move it in either direction. That is the whole point: you own the dial.

The Next Thirty Years

One coach. The whole year.

Investment, the year
A twelve month engagement, priced like one.

Paid in full or monthly. Terms are discussed on the call, once we both know the fit is right.

Founding cohort. Limited to ten clients. The first five receive a founding rate in exchange for structured case study participation.

Why me

Declined for life insurance at thirty eight.

Shawn at 38, 260 pounds
Then. 260 pounds. Liver enzymes off the chart.
Shawn today
Now. Lean or building, on a schedule I set.

A doctor told me it was hereditary and there was nothing to do. I did not believe him. I lost a hundred pounds, normalized every metabolic marker, and I have owned the dial ever since. Most people who lose the weight get it back. I am one of the small fraction who did not, and I know exactly why.

100 lblost, and kept off
8 to 15%body fat, moved at will

An operator, not an influencer.

Twenty years running revenue and operations. A decade of reading the literature and testing all of it on myself before I coached anyone. People in my own circle asked how, I walked them through it, and it worked on them too.

NASM Certified Personal Trainer. NASM Certified Nutrition Coach. Not a physician, not a dietitian, and clear about where that line is.

One conversation

Thirty minutes. No pitch.

We cover your history, your current state, and whether this is the right fit in both directions. If it is, you get next steps the same day. If it is not, I will tell you.

Book a thirty minute call →

Asked on nearly every call.

How much time does this take?

About five focused hours a week, most of it things you already do, done correctly. Built for a person with a real calendar.

I travel constantly. Does that break it?

No. Travel is assumed, not accommodated. Each week is written around where you will actually be.

I am on a GLP-1. Is that a problem?

No. Medication stays between you and your physician. I bring the part the prescription does not: keeping and building muscle while it works.

Is this for women too?

Yes. Same principles, different numbers. Women have been handed worse advice for longer, and this corrects for it directly.